Use the Summer Market to Your Advantage

While many consider pausing over the summer, it’s actually one of the smartest times to bring your property to market. Longer days and better weather mean homes, especially those with outdoor space or bright aspects are presented at their absolute best.

We’re seeing more stock come to market, which means pricing is slightly more competitive. Now more than ever, working with a local expert who understands your area and can guide you with the right strategy is key to achieving the strongest possible result.

With one further interest rate cut now expected, and new mortgage products being introduced daily, particularly those aimed at first-time buyers and those with smaller deposits, conditions remain encouraging for motivated buyers.

What This Means For You:

Work with a trusted local expert to set a smart, competitive pricing strategy tailored to today’s market.
Standout marketing and presentation are essential, especially with more properties competing for buyer attention.
Choose an agent who’s fully invested in your success and committed to achieving the strongest possible price.
In a market offering more choice to buyers, your agent needs to go further, with energy, strategy, and results-driven focus.
Mortgage rates remain attractive, but could shift in either direction.
Acting now can lead to stronger results before the autumn surge brings more competition to the market.

“We’re seeing a market that rewards those who are prepared and present their property with a proactive agent. While many wait for the so-called ‘right moment’, smart sellers are using this summer period to gain an edge on the competition.

The fundamentals of London remain strong, and those who act now with the correct strategy will achieve success.”

— James Redington, Managing Director, Douglas & Gordon

Expert Insight: In the Spotlight

James Evans, CEO of Douglas & Gordon, was invited to join Mortgages Made Easy, the podcast by Prestige Finance, to discuss his journey into property, what makes a great estate agent, and how the industry is evolving. From first-time buyers and buy-to-let to leadership and culture, it’s a sharp take on why estate agency is about far more than just selling houses.

Listen to the Podcast

If you’d like an updated valuation or want to discuss your next move, our team would be happy to help.

T: 020 7963 4600
E: [email protected]