Douglas & Gordon – Cookie Policy

The Douglas & Gordon website uses cookies that can be put into three different groups:

1. Custom Session and CMS

2. Profile Cloud

3. Mapping

4. Conversion Tracking

1. Custom Session cookies and CMS

This website uses cookies in the process of front-end user (web user) session management, for storing non-security-critical or personalised data during the processes of authentication and authorisation, as well as content personalisation which might include lists of favourite content (property) items, pages or activities available on the website.

The website uses cookies for website management and administration purposes based on the content management system used

Umbraco CMS Cookies used:


Type: Persistent Cookie

Duration: 1 day

Purpose: Stores a Guid reference to the current logged in user. Randomly generated at login and stored in the umbracoUserLogins database table, it allows you access the current user, without having to store any user specific data in the cookie.


Type: Persistent Cookie

Duration: Defaults to 7 days

Purpose: Stores a flag to say an update check has occurred. When a cookie expires, or no cookie is found, another update check takes place (setting the cookie again).


Type: Persistent Cookie

Duration: 1 month

Purpose: A Guid reference for accessing preview data for the current page in preview mode.


Type: Session Cookie

Duration: Current Session

Purpose: Stores the current UmbracoPanel's width and height dimensions. Used to allow JS to communicate the dimensions to the server side code to allow the panel to reload to the right size next time.


Type: Session Cookie

Duration: Current Session

Purpose: Stores configuration information for the current MNTP data type so that they can be accessed by the custom MNTP tree.

In addition to these, there are also a couple of standard ASP.NET cookies that Umbraco makes use of:


Type: Session Cookie

Duration: Current Session

Purpose: Used by the .NET framework to identify the same session across postbacks.


Type: Persistent Cookie

Duration: Default of 30 minutes.

Purpose: Stores a reference to the current logged in Member.


Type: Persistent Cookie

Purpose: Used to store a reference string for the current logged in Member.

Google Analytics


Type: Persistent cookie

Duration: Remains on a computer, unless it expires or the cookie cache is cleared.

Purpose: It tracks visitors. Metrics associated with the Google __utma cookie include: first visit (unique visit), last visit (returning visit). This also includes Days and Visits to purchase calculations which afford ecommerce websites with data intelligence around purchasing sales funnels.

__utmb & __utmc

These cookies work in tandem to calculate visit length. Google __utmb cookie demarks the exact arrival time, then Google __utmc registers the precise exit time of the user.

Because __utmb counts entrance visits, it is a session cookie, and expires at the end of the session, e.g. when the user leaves the page. A timestamp of 30 minutes must pass before Google cookie __utmc expires. Given__utmc cannot tell if a browser or website session ends. Therefore, if no new page view is recorded in 30 minutes the cookie is expired.

This is a standard 'grace period' in web analytics. Ominture and WebTrends among many others follow the same procedure.


Cookie __utmz monitors the HTTP Referrer and notes where a visitor arrived from, with the referrer siloed into type (Search engine (organic or cpc), direct, social and unaccounted). From the HTTP Referrer the   __utmz Cookie also registers, what keyword generated the visit plus geolocation data.

This cookie lasts six months. In tracking terms this Cookie is perhaps the most important as it will tell you about your traffic and help with conversion information such as what source / medium / keyword to attribute for a Goal Conversion.

__utmv Cookie

Google __utmv Cookie lasts "forever". It is a persistant cookie. It is used for segmentation, data experimentation and the __utmv works hand in hand with the   __utmz cookie to improve cookie targeting capabilities.

2. Profile Cloud

Cookie Name: Ely_vID

Duration: Default of 2 years.

Used for: Profile Cloud customer data management platform.

This website uses Innometrics Profile Cloud, a customer data management platform provided by Innometrics AB (“Innometrics”).  Innometrics uses “cookies”, which are text files placed on your computer, to help the website understand users on the Douglas and Gordon Limited sites.

The information generated by the cookies about your use of the website and your current IP-address will be transmitted by your browser to and will be stored by Innometrics on servers in the EU.

All data is owned by Douglas and Gordon Limited, Innometrics enables Douglas and Gordon Limited to collect information about site usage for the purpose of improving the end-user experience and messaging, and providing other services relating to website activity, internet usage and marketing purposes. Cookies are normally stored for up to 2 years. The Innometrics cookie name is “Ely_vID”.

The data collected through Innometrics is 1st party specific and will not be shared with 3rd parties. Our cookies don't store sensitive information such as your name, address etc: in the case of log-in they simply hold the 'key’ so that when you're signed in, some behaviour is associated with the cookie information.

If you'd prefer to restrict, block or delete cookies from Douglas and Gordon Limited or associated Douglas and Gordon Limited domains, you can use your browser to do this. Each browser is different, so check the 'Help' menu of your particular browser (or your mobile phone's handset manual) to learn how to change your cookie preferences. Please note that if you do this you may not be able to use the full functionality of this website.

3. Mapping

Google Maps Cookies

The map widget stores which Google Places categories have been selected. This is stored and used in order to show them as selected on the next widget in the same session to make the user journey consistent throughout the site.

4. Conversion Tracking

Douglas & Gordon use conversion tracking tools such as tracking pixels and data collection pixels.


Adfenix provides certain features and tools (e.g. tracking pixels and data collection pixels) that Douglas & Gordon can add to its website to allow Douglas & Gordon to send data about actions that people take on its website. Douglas & Gordon owns all data that Adfenix collects from Except to the extent as required by law, Adfenix shall keep Douglas & Gordon's data confidential.

Prohibiting the use and collection of cookies

If you would like to prevent from using cookies when using the website, please update your privacy settings in your web browser. Doing so, may have an effect on the layout and functionality of the website. For more information on how to do this please visit your browsers support website. Some of the more common browsers are listed below.

Safari -
Chrome -
Firefox -
Internet Explorer -

October 2016