What the Latest ONS Data Reveals About London’s Property Market in 2025

The latest data from the Office for National Statistics (ONS) shows that annual house price growth slowed in August, with London being the only English region where average property values dipped slightly. The ONS reported an annual growth rate of 3.0%, down from 3.2% in July. 

While the change appears modest, it’s an encouraging sign that the market is moving towards a more sustainable balance. Buyers are becoming more selective, and sellers who adapt to current demand are continuing to achieve strong results. 

What are we seeing on the ground?  

The latest ONS figures suggest the market is entering a more natural rhythm, with price growth moderating and opportunities returning for both buyers and sellers. For many households, the combination of stabilising mortgage rates and increased supply is helping decisions move forward with greater certainty. 

James Evans, CEO of Douglas & Gordon, recently shared his perspective in the Daily Mail noting that greater balance is returning to the market as buyers and sellers regain confidence. His comments reflect what D&G’s Partners are seeing on the ground: motivated buyers, realistic pricing, and consistent demand across much of the capital. 

At a local level, activity remains particularly strong for well-presented homes in desirable postcodes, where realistic pricing continues to attract competitive offers. 

Why Now Could Be a Smart Time to Move 

Autumn traditionally brings renewed momentum to the property market, as many buyers and sellers look to complete moves before the end of the year. While ongoing budget speculation has introduced some caution, particularly at the higher end, where potential tax changes are being discussed, the fundamentals remain strong. 

For many, waiting for absolute certainty can mean missing well-timed opportunities. Buyers who act now are finding more choice and greater negotiating power, while sellers who price strategically continue to achieve successful results. In a shifting market, informed decisions, not delayed ones, deliver the best outcomes. 

Speak to Your Local Property Expert 

At Douglas & Gordon, our role is to give clients clarity and confidence, whether you’re buying, selling, or simply planning your next move. To understand what the latest ONS figures mean for your London neighbourhood, speak to your local Douglas & Gordon Partner or email [email protected]