Victoria Lettings Manager, Lou Verrall says: why pay Chelsea prices to live in SW1

Friday, October 24, 2014 by Douglas And Gordon

Why Pimlico and Victoria? Firstly, before I was asked to work in the Pimlico Office, I didn’t even really know where or how close it was to PCL (Prime Central London). Having now worked here for four years, every day that goes by we have more and more applicants registering and discovering the beauty of Victoria and Pimlico. You can enjoy the peacefulness of the residential area without having to pay the same prices demanded in neighbouring boroughs. The main reason people choose to live in Victoria and Pimlico is the proximity to Chelsea, Belgravia and Mayfair without paying the sky high prices. Pimlico is a very popular area for city commuters and anyone that travels a lot, with the Gatwick Express on your doorstep and Victoria Coach Station.


There is not a moment where Victoria is not developing; it is under constant construction and improvement. Victoria is one of the few areas in London and Westminster that allow large-scale/footplate buildings to be built; therefore this means by 2026 they aim to deliver another 4,000 jobs and 1,000 new homes driving prices, and opportunity, up. Victoria Underground is also being updated, introducing a new entrance to the underground in Cardinal Place providing direct access to the Victoria, Circle and District Line via an underground walkway, which will be completed by 2018 with also vast improvements to the accessibility and appearance of the station throughout.


A new five screen Curzon Cinema has arrived recently on Buckingham Gate, alongside an array of new restaurants and shops scattering the high street. Land Securities are forecast to invest £2 billion in an exciting period of transformation and regeneration. This will be seen predominantly around Victoria Street, making it a place for Londoners to enjoy and people to visit, and somewhere that businesses and individuals are proud to call home – a change which is already becoming more and more evident.


Pimlico allows people to enjoy a very easy and enjoyable walk across Chelsea Bridge to the new Battersea Power Station development, offering new means of transport, abundant shops and restaurants as well as other amenities. A pedestrian and cycle bridge has also been proposed to connect Pimlico with the new developments being built in Nine Elms and Battersea. Over the next few years there is undoubtedly a vast amount of development occurring and it is a very exciting area to be a part of; regardless of whether you are a Tenant, Landlord or Vendor.

Lou Verrall manages The Pimlico and Victoria office 02079318300