Ten answers to Agents Mutual questions posed in portal debate

My short answers to 10 questions posed at the end of this debate on #agentsmutual's impending arrival http://www.rightmove.co.uk/news/files/2014/07/portal-debate1.pdf

1. The corporates are c. 10% of the market. I don't think their stock not appearing on #agentsmutual REALLY matters

2.Given #agentsmutual advertising spend is it really so difficult to believe public will check 3 rather than 2 portals. Agents will cobrand.

3. They could if they wanted to, and being PLCs who's to say pressure wouldn't force them, #agentsmutual is a way to countermand that.

4. In some areas it would reinforce Rightmove's position but agents would see that it works and disrupts and would gain confidence. #agentsmutual

5.Why would a consumer notice, they'll just see #agentsmutual advertising & cobranding + are 3 portals really tougher than 2 to look at.

6. This question belies a lack of understanding. #agentsmutual brings the agents' advertising spend and their stock. Past entrants didn't.

7. This shows agents' confidence and that they believe #agentsmutual protects their business model and serves the market best.

8.Google always has potential to disrupt but thinking public won't look at 3 rather than 2 portals seems counter intuitive #agentsmutual

9. Private listings have always been a part of property sales wherever they list, sellers seem to prefer a human interface. #agentsmutual

10. Most sites have started this way. Primelocation started with total exclusivity, it's a business model, no more. #agentsmutual