April 2004 - best campaign award
Sunday, April 18, 2004 by Douglas And Gordon
Best campaign at the Property Advertising Marketing and Design Awards
Douglas & Gordon is almost as well known for its innovative, high profile advertising campaigns as it is for selling property. It thus came as no surprise when the latest campaign scooped the prestigious PAMADA Award of Excellence for the Best Corporate Advertisement for 2004. Designed by the same team which a few years ago made the 40 year old company's image the slickest in the business, the campaign is the latest in a series of creative corporate promotions. The Ideas Factory has worked with Douglas & Gordon MD Ivor Dickinson to produce memorable, eye-catching images which have succeeded in making the company and its identity one of the best known in London. The award winning ad was produced to help drive even more traffic to the firms' website resulting in record visits.
Ivor Dickinson says
"We were thrilled to receive the award as we are so focused on corporate marketing. We were the first agent in London to change the emphasis in our marketing from actual properties to the company itself particularly our website. I also think we have done even better campaigns than this years winning entry so fingers crossed for next year."